The Safari Stitch

During my internship at Create Cluster, I had the opportunity to work on a conceptual packaging design for The Safari Stitch, an Indian Fashion brand specifically styled for the wild.

The project brief asked for a packaging solution that resembled an old-fashioned safari trunk, evoking the spirit of exploration, craftsmanship, and cross-continental heritage specifically between India and Africa.

Although the final design selected by the client took a different direction, this project allowed me to deeply explore tactile storytelling, cultural symbolism, and the intricacies of brand-aligned packaging. It challenged me to think beyond surface-level aesthetics and design something immersive and experience-driven, inspired by the act of travel itself.